About

Even though technologies are changing, our core belief that design's primary role is to meet human needs and improve lives remains, and still drives everything we do.

Imagine, make, learn

Our origins stretch back to the 1980s and Central St Martins School of Art in London where the founders first met studying industrial design and human factors.

Over the decades that have elapsed since, our team has worked on multiple landmark projects for global organisations like Apple, Samsung, Land Rover and Novartis and with design luminaries like Terence Conran and Jonny Ive to name a few.

And, even though technologies have changed, we stand by our core belief that design's primary role is to meet real human needs and improve lives remains, and still drives everything we do.

- Our human scale approach
  As long as we remain grounded in the needs of the people we're designing for, we believe our ideas will develop into the right solutions for our clients.
  We have learned that by giving people what they need, rather than what organisations think they need, is the only way that works. Together with our clients we interrogate the problem and ask questions from a human-centric standpoint. By putting people at the heart of the process we help our clients find the real answers.
  Being playful and curious is an integral part of how we approach problems differently and better understand people's needs.
  By getting out of our usual headspace we open up new perspectives and unlock creativity.
- Our purpose
  Our logo represents a fern which symbolises both harmony and eternal movement. It also holds powerful meanings around new life, growth, strength, and peace.
  Our purpose is to help our clients manage innovation and change, which can often feel challenging as there can be much uncertainty surrounding new ideas and decisions.
  We aim to give our clients the strength, knowledge and confidence to transcend to the new.
- Team
  - Aleks MarinkovicFounder and Lead Navigator

About

Our human scale approach

Our purpose

Team