Imagine, make, learn

Aleks Marinkovic

Founder and Lead Navigator

"My purpose is to help our largest organisations implement meaningful and sustainable innovation design, at scale."

Application of my approach, my experience

I am a design consultant working at the intersection of product design, innovation, and user experience. I have been based in Switzerland since 2015 working with large pharma on global initiatives to change perspectives, introduce new ways of working and develop a curious and playful culture of experimentation, fail fast and evidence-based decision making. Much of this work has touched on brand transformation, cultural change, research methodology and behavioural science to evaluate and drive people change. 

I have led the consulting process to introduce user experience capability into the organisation, develop design delivery frameworks and create playbooks and resources to help with adoption, champion programmes and training. I have also written and conducted companywide training programmes and driven global innovation events. Four years ago, together with my team, we concepted a virtual town that would become a global employee experience and user research platform for the companies 160k employees. 

Client snapshot

Novartis, BASF, Syngenta, Procter & Gamble, Samsung, Avis Budget Group, HSBC, Bayer Healthcare, Astra Zeneca.

Skills snapshot

  • Experienced creative leader

  • Trusted advisor to senior leadership

  • Innovative, lateral creative thinker.

  • Design Thinking, Lean UX and Agile

  • User-centric UX design practitioner

  • Collaborative team player

  • Good communicator

  • Client facing

  • Workshop facilitation

  • Experienced trainer

aleks@nucleusinnovation.uk
Aleks Marinkovic