Design for digital
Design for digital copy...
Our comprehensive range of design services includes design for digital and print, all backed by our human centric creative framework which ensures maximum collaboration, transparency and creativity between your team and our designers.
Imagine, make, learn
Design for digital copy...
Design for print copy...
As human-centered designers, we adopt an iterative approach to solving problems because it makes feedback from the people we’re designing for a critical part of how a solution evolves. By continually iterating, refining, and improving our work, we put ourselves in a place where we’ll have more ideas, try a variety of approaches, unlock our creativity, and arrive more quickly at successful solutions.
Our framework has five stages.
1. EXPLORE
We engage in mixed-methods design research with users to understand their needs, using the right research approaches to answer the questions at hand. This could include interviews, observation, diary studies, questionnaires, social listening and so on. We find out about users lives - their attitudes, beliefs and experiences - to ensure we design solutions that work best for them.
2. EMPATHISE
We analyse and synthesize research data gathered in Discover to create user-centred outputs that detail who our users are and the requirements they have. Outputs include personas, empathy maps, user needs and journey maps. Throughout this stage we ensure that the definitions of the design challenges are user centred.
3. PROTOTYPE
Ideation - we advocate bringing users into the ideation process to generate ideas, in facilitated co-design workshops or one-to-one sessions. In this way users, as 'experts' of their own experience, become central to the design process. This could be a user only session or if appropriate incorporated into a wider session with internal users - implementation team, management and any other dependent party.
Prototyping and test - our designers take ideas from the ideation phase to generate prototypes that draw upon their design skills. Low fidelity (rough) concepts are tested with users to find out what works and to spark new ideas in an iterative process until the designs reach maturity. Test can also reveal new insights that redefine the problem, and require more work in the discover and define phases.
4. TEST
When a product or service matures we stay engaged with users at beta testing and launch. We run private and public beta tests with real users, review data analytics of user interactions to monitor performance, and conduct face-to-face interviews and remote usability tests to highlight usability shortfalls.
5. ACCELERATE
The ‘accelerate’ phase is focused on communication and adoption of the product or service within the organisation as a whole. This is done through leveraging data gathered during the Discover phase of the Method 5 UX process, in particular personas, user stories and journeys. These are then made ‘real’ by further user research into actual usage of the service or product and the production of narrative stories that form the basis of the communication exercise.
Our design methodology takes our clients through a structured framework of activities and services that aligns internal and external design teams behind the real problem to be solved, and then reveals routes to a solution based on insight and research. We have designed over 40 activities and services that our clients can utilise to reveal data and insights that guides the teams toward a solution.
Our playbook details how to apply these services in a real business environment in a 3 step process:
1. Define your business need - whether you're designing a brand new product or service, or redesigning an existing one, or maybe just running a benchmarking exercise.
2. Find a UX service pack based on your business need - each pack contains the activities and resources your team needs to deliver the objective.
3. Choose from tools recommended based on your UX service pack - from Explore, Empathise, Test, Prototype and Accelerate to sharpen focus on the project.
Alternatively, our playbook can help a team or individual researcher choose activities and tools based on solving a specific design question. Questions such as 'how do I define a project scope and prioritise?' or 'how do I understand users better?'.
The Design Thinking process was introduced by IDEO and perfected by researchers at Stanford. This training is user-driven innovation at its best, perfect for companies that want to discover hidden opportunities in a specific market segment.
Why is Design Thinking so important today? Over 40% of startups fail because there is no market need for what they offer. That’s why the development of every new product or service must start with a deep understanding of the problem being solved, your customers needs and how to innovate effectively.
Our Design Thinking session gives your team a broad perspective on applying design thinking to solving design problems and experiencing every stage of the process. It covers user research, needs analysis, persona creation, prototyping and design, and finally testing and feedback.
We can tailor these workshops to your particular requirements. From our 2 hour Design Thinking immersion sessions that give your people a taste of how to innovate using this methodology, to our 5 day innovation sprints that can tackle specific challenges such as optimising customer facing processes, to developing new products and services.
Our design services fall into five distinct categories: 'Explore', 'Empathise', 'Prototype', 'Test', 'Accelerate'. We have tried to increase understanding and integrate user needs into our products and services.
We focus on each of service categories. They are concerned with 'what are we making' and 'for whom'. Depending our our clients business need, services are grouped in Service Packs or specific design questions.
Download our new UX Playbook that focuses on the first two categories: 'Explore' and 'Empathise' by clicking below.
Contact us to discuss ways in which we can help implement our Method 5 framework for your business and to receive your copy of the Playbook.